For our second assignment, Ariana and I created the story of a shopaholic girl named Chloe. We first show Chloe’s life as a child, where she is pure and happy with small simple things like riding her bike in the neighborhood. As she gets older she is becoming more and more influenced by her surroundings by watching TV, looking at ads, spending time on social media that she gets dragged into this tunnel of materialism. Once she is older, Chloe becomes so influenced by the materialistic society around her, that she ends up consuming clothes (literally) by eating whatever she buys. We show her going through stages of shopping. In the first stage she eats two products and feels very happy and fulfilled. In the second stage she eats three products and feels less happy and in the third stage she eats more products and feels even less happy. This is basically what happens with every type of addiction so we wanted to communicate this negative relationship of happiness duration vs consumption in the last scene. In the end, she goes home where it is covered in clothes and bags, but under all those clothes, the house is empty – and that is when she realizes that she is living an empty life with no real fulfillment.
The whole process was very challenging and time consuming especially because it was our first time using after effects and we didn’t know what could be possible and what couldn’t be possible with the program by itself. We shot the barbie and made fashion collages which we photographed and cut out on photoshop. We didn’t end up using most of these collages however and had to cut several scenes that we had originally planned out in our storyboard because we had such limited time.